A Post Production Company

Macheads written, directed, edited and co-produced by Kobi Shely (2008)

I love the subject matter, about the cult of Macintosh, and that they got Andy Ihnatko, Guy Kawasaki and Raines Cohen to do interviews for this, but honestly, overall I felt pretty disappointed by this film. The actual editing seemed a bit amateurish, especially all the cuts in an interview on screen, which felt to me like they should have been covered with something, and the music which was bad, and did not seem at all to go with the picture, and often times contrasted to it. It felt like a rough cut with a bad temp music score. And maybe that is just the editor in me, but that is certainly how I felt. Honesltly I felt a bit ripped off for the price on an under an hour documentary.

MacHeads.jpg

This documentary talks about the history of the almost religious cult of Mac that started in the early days with the Berkley Macintosh User Group, and the Mac Evangelists, goes through the dark days of the Macintosh, when it was almost going away, and the return of Steve Jobs, and finally the beggining of the end of the Cult. Jobs returned and brought the company back, but the secrecy and corporate dealings, and internet have stopped people from wanting to personally meet. The kids today want to meet on the internet, so the cult is dyeing down, though there are still people fiercely loyal to Macintosh.

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